Muscle Memory

“Where is that unbridled optimism?” a potential investor asked me. My answer was honest. I explained the unpleasant circumstances my business was in. I responded that right then, I was merely operating on muscle memory, but that I had confidence I’d get it back to where we used to be. And then he stopped calling. At that moment, I realized the importance of having and using muscle memory. To him, it was a bad thing that after a hit, I hadn’t bounced right back to my cheery self. To me, muscle memory is essential.

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Smaller Things Have Ended Bigger Businesses

In the midst of one of the biggest challenges I’ve faced with my business so far, an entrepreneur friend said to me: “you are one of the best thinkers and strategists I’ve ever met but smaller things have ended bigger businesses.” This was exactly what I needed to hear. She was recognizing my power and also giving me permission not to use it. It was still up to me where I went next. It felt as if I had been running a marathon and someone decided the finish line was at 50 miles instead of 26. I had the choice of finishing or stopping, gulping some water, being congratulated by my family and feeling proud that I had run the 26.  

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I didn’t need to see around corners, I needed to push

When my business took a hit because a major strategic partnership ended, it was easy to get sucked down by nagging questions. What could I have done to prevent it? What did we overlook? How could we have done things differently? Anyone who has faced a setback probably knows this spiral of doubt, especially CEOs, entrepreneurs, and innovators. We praise entrepreneurs when they have an ability to “see around corners.” But I realized that in that situation I didn’t need to be able to see around corners. I needed to trust my instincts and push harder.

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