“Where is that unbridled optimism?” a potential investor asked me. My answer was honest. I explained the unpleasant circumstances my business was in. I responded that right then, I was merely operating on muscle memory, but that I had confidence I’d get it back to where we used to be. And then he stopped calling. At that moment, I realized the importance of having and using muscle memory. To him, it was a bad thing that after a hit, I hadn’t bounced right back to my cheery self. To me, muscle memory is essential.
Muscle Memory